After enduring perhaps the worst economic downturn of the jet age, US airlines are eager for something that is often elusive in the capricious air transport industry: Normalcy. "Things are looking more normal than in quite some time," AirTran Airways CFO Arne Haak tells ATW, noting that "yield and average prices are very different from what we saw 3-6 months ago," with carriers able to offer a larger "mix of fares" resulting in relative yield improvement. A ...

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