Although it is premature to declarevictory, Alaska AirGroup isclosing in on the ambitious goals of Alaska 2010, the company’s transformational plan to achieve sustainable commercial and financial success in the notoriously cyclical airline industry. Conceived seven years ago as airlines confronted the twin lightning bolts of SARS and the Iraq War, at the heart of Alaska 2010 is the notion of a “virtuous cycle” that starts with energized, enthusiastic employees who ...

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