Long on Persuasion
THERE ARE SOME PLACESLOTS OF PLACES ACTUALLYWHERE PURCHASING IS NOT A PREROGATIVE. AIRTRAN AIRWAYS IS ONE OF THEM. AT THE ORLANDO-BASED LCC, PURCHASING MANAGER JEFF LONG "HAS TO GO OUT AND SELL OUR SERVICES TO OUR INTERNAL CUSTOMERS." THERE'S NO MANDATE THAT DEPARTMENTS FUNNEL THEIR BUYING THROUGH...
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