News from Travel Technology Update: Getting people to put "awesome" and "airline" into the same sentence these days is no easy feat. But JetBlue Airways managed it with its recent auction of flights and vacation packages on eBay. The idea came about when the carrier was thinking of ways to stimulate travel during the fall lull. "We were looking for something unique to get people thinking about travel," Don Uselmann, manager of business development, said. "We wanted a 'water cooler' story, ...

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