News from Travel Technology Update: JetBlue Airways is "looking seriously" at GDS participation, according to David Neeleman, chairman and chief executive officer. At the Merrill Lynch Global Transportation Conference, Neeleman said the airline was missing out on business by not being in corporate travel departments' booking systems. He acknowledged that when JetBlue participated in Sabre, the average fares booked through the GDS were higher than those booked directly with the airline. "The ...

Subscribe to Access this Entire Article

"JetBlue reconsiders participation in GDSs as means to reach business travel market" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? here.