The arrival of 3G mobile telephony such as Apple’s iPhone and RIM’s Blackberry is forcing airlines to re-examine their mobile strategies.
FOR YEARS, TECHNOLOGY prophets predicted that the mobile channel would be the next big thing in travel. For years, the prophecy went unfulfilled. The few cellular phones and personal digital assistants that could access the Internet did so with less than lightning speed, and their tiny screens didn't encourage Web browsing. Nevertheless, airlines created mobile websites. Perhaps they learned a lesson after third parties like Travelocity and Expedia seized control of the Internet ...
Subscribe to Access this Entire Article
"Going Mobile" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.