Forrester sees plunge in brand loyalty among online leisure travelers in US

December 09, 2008
News from Travel Technology Update: Brand loyalty among U.S. online leisure travelers is disappearing into the mists, according to the latest study from Forrester Research. The percentage of U.S. online leisure travelers who consider themselves brand-loyal has plunged by 19%, from 31% in 2006 to 25%...

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