Florida-based LCC makes no apologies for its pioneering pricing model.
How would Spirit Airlines president and CEO Ben Baldanza ideally price airline tickets? “I’d love to have a world someday where you [the passenger] pay for your [share of] fuel and everything else is an option,” he said, explaining that US airline passengers now generally pay about one-third of their total cost for fuel, one-third for the base ticket price and one-third for ancillary charges. “I’m not going to be [Ryanair CEO] Michael O’Leary and ...
Subscribe to Access this Entire Article
"Fee Spirit" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.