Florida-based LCC makes no apologies for its pioneering pricing model.
How would Spirit Airlines president and CEO Ben Baldanza ideally price airline tickets? “I’d love to have a world someday where you [the passenger] pay for your [share of] fuel and everything else is an option,” he said, explaining that US airline passengers now generally pay about one-third of their total cost for fuel, one-third for the base ticket price and one-third for ancillary charges. “I’m not going to be [Ryanair CEO] Michael O’Leary and ...
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