Dynamic packaging, a hot topic in the US for a couple of years, has been slow to take off in Europe but is widely anticipated to become a force. For the package tour and charter airline segment, already struggling to come to grips with changes wrought by the advent of low-cost carriers, that looms more as a threat than a promise (ATW, 11/02, p. 30). Loosely defined, dynamic packaging is a system that allows consumers or travel agents to bundle trip components. The definition is applied to ...

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