News from Travel Technology Update: "Content is king." Or is it? The driver of the last two rounds of airline-GDS negotiations was the perceived need for subscribers, particularly travel management companies, to have access to full airline content. But the No. 2 executive at Amadeus believes the drive for full content may have shifted the balance of power between airlines and travel agencies, to the detriment of those who sought it. David Jones, Amadeus' executive vice president-commercial, ...

Subscribe to Access this Entire Article

"Does access to full airline content command too high a price for TMCs?" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.