News from Travel Technology Update: "Content is king." Or is it? The driver of the last two rounds of airline-GDS negotiations was the perceived need for subscribers, particularly travel management companies, to have access to full airline content. But the No. 2 executive at Amadeus believes the drive for full content may have shifted the balance of power between airlines and travel agencies, to the detriment of those who sought it. David Jones, Amadeus' executive vice president-commercial, ...

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