News from Travel Technology Update: GDS executives are calling for the development of technical standards for the booking and processing of airlines' unbundled fares, ancillary revenue and other sales innovations. "Standards are good, but let's all keep in mind that this is about differentiation," Suzanne Rubin, American Airlines' managing director of merchandising and distribution strategy and president of AAVacations, said. "We don't want something that puts us right back into the same ...

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