Latvia’s airBaltic embraces a new business model, aiming to capture flow traffic in response to changing market conditions.
IN JANUARY, AIRBALTIC PRESIDENT AND CEO Bertolt Flick purchased SAS Group's 47.2% share in the Latvian national carrier for LVL14 million ($28 million). One could reasonably argue that it was not the best time to invest in an airline. "Is there ever a wise moment to buy into an airline company?" he asks ATW during an interview in the carrier's modern headquarters adjacent to Riga Airport's passenger terminal. "It's hard to say. This is of course an extremely ...
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