Malaysia Airlines "Depend upon it, sir, when a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully." Samuel Johnson's pithy observation resonates across time and distance as the recent history of our 2008 Phoenix Award winner, Malaysia Airlines, makes clear. When Idris Jala joined the carrier as MD/CEO on Dec. 1, 2005, having been recruited from Shell Malaysia, he faced a life-or-death crisis. The books showed that at the current rate of loss, which totaled ...

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