Horizon Air A paradox of the regional airline business as practiced in North America is that in order to achieve admittedly impressive rates of growth and financial returns, most of the participants have had to forgo their own brand and market identity in favor of becoming a piece in a larger partner's machine. There is no denying that the business model works, although as recent events show, regionals risk being viewed and treated by their larger partners as so many interchangeable ...

Subscribe to Access this Entire Article

"ATW's 2007 Regional Airline of the Year" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? here.