Ancillary advice: Know your strategy, and find inspiration outside the industry

News from Travel Technology Update: Among all the marketing concepts that have arisen in the airline industry, perhaps none has created more buzz than ancillary revenues. But for all the attention it has received, some airlines still do not have a clear strategy, according to David Stoyle of Amadeus Airline Consulting. In a presentation to delegates to the recent Amadeus Airline eCommerce Conference in Cannes, France, Stoyle quoted Sun Tzu, author of the ancient "Art of War": ...