Buried deep within the filing cabinets in some airline analyst and CEO offices around Asia are reports that confidently predicted low-cost carriers never would succeed in the region. The rationale was simple and, to most, convincing: Cathay Pacific and Singapore Airlines had similar unit costs to Ryanair and easyJet so how could a budget airline work in Asia? Fortunately for 30 million passengers (through February 2007) who enjoy the world's lowest airfares every day, AirAsia founder and ...

Subscribe to Access this Entire Article

"AirAsia's New Worlds" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.