WestJet’s Value Proposition

Spend a day at WestJet’s headquarters and you’ll never hear the word “passenger,” even though the LCC transports 15 million per year. The word “employee” sometimes slips into a conversation but generally is not used to describe the nearly 7,900 people employed by the carrier. Here in this western Canadian city known for rodeos, “WestJeters/owners” work for an airline that serves “guests” traveling aboard a fleet of 91 737NGs ...