In the 1960s, Flight Internationalwrote on the announcement of the twin-engine, short-haul DC-9 that when Douglas Aircraft decided to build a new aircraft, it sent a clear message to the market that this was the way of the future.
It has been likewise in the airline business with Singapore Airlines. Over the past 40 years it has been both conservative and innovative. So the May 25 announcement that it is launching a long-haul, low-cost carrier is as stunning as it is decisive, sending an emphatic message to the global industry that this is the way of the future. SIA said in a statement that “the new airline is being established following extensive review and analysis,” which in part was focused on the ...
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