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The Virtuous Airline

THREE YEARS INTO AN AMBITIOUS
transformation plan intended to enable Alaska Airlines to grow and prosper in both good and bad times, executives here say they are making solid progress in achieving the goals of "Alaska 2010."
Unit costs are falling, revenues are rising and the improvements are finding their way to the bottom line. Excluding special items, earnings at the parent company level for the third quarter ended Sept. 30 totaled $77.9 million compared to $71.5 million a year earlier on an 11% rise in revenues to $936 million.

THREE YEARS INTO AN AMBITIOUS transformation plan intended to enable Alaska Airlines to grow and prosper in both good and bad times, executives here say they are making solid progress in achieving the goals of "Alaska 2010." Unit costs are falling, revenues are rising and the improvements are finding their way to the bottom line. Excluding special items, earnings at the parent company level for the third quarter ended Sept. 30 totaled $77.9 million compared to $71.5 million a year earlier ...

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