Virgin Australia A330. Courtesy, VJ The Virgin Australia group on Wednesday launched its international airlines V Australia and Pacific Blue under the new brand, Virgin Australia (DJ). Establishing one brand and identity for DJ’s domestic and international operations is a key part of the company’s game change program strategy and follows an agreement with Singapore Airlines (SQ), which is a 49% stakeholder in Virgin Atlantic Airways (VS) (ATW Daily News, May 5). When ...

Subscribe to Access this Entire Article

"Virgin Australia launches new brand" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.