Southwest Airlines, after 35 years of first-come, first-served seating, announced that it will look to trim boarding times by experimenting with assigned seating. Starting July 10 and running for "several weeks," it will assign seats on about 200 select departures from San Diego. It will not be evaluating assignment procedures or the accompanying information technology issues and instead will assign seats manually during the test. "We want to make sure that we have studied all the ...

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