Southwest Airlines will continue its efforts to tap into the business travel market following the introduction of its Business Select product, CEO Gary Kelly said at last week's Raymond James Growth Airline Conference in New York. "The biggest opportunity for us to grow is the business traveler," he said. The Business Select product, introduced last fall (ATWOnline, Nov. 8, 2007), allows passengers paying a higher fare to board first, select a seat and enjoy a free cocktail while receiving ...

Subscribe to Access this Entire Article

"Southwest eyes new revenue streams, consolidation trend" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.