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Persistence in Paradise

Hawaiian Airlines is ascendant in its namesake state after decades of competitive battles, but for how long?

Here’s how bad things were at Hawaiian Airlines a decade ago: Flight attendants changed out of uniform before heading home after work. “[Oahu] is a small island,” says Senior VP-Operations Charles Nardello. “They just didn’t want to be bombarded by [complaints].” At the turn of the millennium, DC-9s and DC-10s ferried flyers through, and to, Hawaii. HAL stood locally for “Hawaiian’s Always Late.” Now it’s ...

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