Emirates Airline A380. Photo: By Rob Finlayson. Emirates Airline launched a major nationwide advertising campaign in the UK highlighting its ongoing aircraft investment and insisting it creates thousands of jobs in Europe, part of an effort by the Dubai-based carrier to counter negative perceptions that it is stealing European carriers' market share, allegedly with unfair support from the Dubai government. EK, which is the largest A380 operator, has 15 of the type in service and ...

Subscribe to Access this Entire Article

"Emirates challenges negative perceptions with UK campaign" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? here.