On its face, IATA Resolution 787 presents a simple idea: Since airlines want to get into merchandising and differentiation of their products, it would be best to create technical standards so they don’t all go off in different directions. IATA wants to avoid a situation like the 10-year struggle to achieve an interoperable e-ticket. But the resolution, which lays the foundation for IATA’s New Distribution Capability (NDC), has become something of a Rorschach inkblot for ...

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