Singapore flag carrier Singapore Airlines (SIA) plans to participate in a $20 million government-led initiative to promote inbound travel to Singapore. The new partnership will see SIA, Changi Airport Group (CAG) and Singapore Tourism Board (STB) all pushing for new customers across the leisure, business and meetings, incentives, conferences, and exhibitions (MICE) market segments using intensified targeted marketing both direct to consumers and through trade partnerships. The new ...

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