New Georgian startup flyvista has begun operations with a 2X-weekly Tbilisi-Tehran service. It plans to expand services to include Moscow, Kiev, Almaty, Istanbul and Minsk.

Flyvista said it sees its market as primarily leisure travelers, with the main aim of increasing traffic to and from Georgia.

The airline is a sister company of Dubai-based Aerovista, which acts as the management arm of the Aerovista group, providing aircraft for lease, plus aircraft management and support services.

Group CEO is Apandi Lakhiyalov, a graduate of Ukraine’s Kharkiv State Aeronautical University who set up his first aviation company, TransAvis, in 1993, to provide technical support services to airlines and aircraft manufacturers. He founded Aerovista in 1998.

In recent weeks, the company has been heavily involved in arranging emergency evacuation flights of civilians from both Libya and Iraq, as civil unrest in those countries escalates.

Flyvista’s fleet comprises two dry-leased Boeing 737-300s—one from San Francisco-based World Star Aviation, the other from Sydney-based KV Aviation.  A spokesman said flyvista intends to take on three or four Airbus A320s over 2015.