Singapore Airlines 777-200. Courtesy, SQ

Singapore Airlines (SQ) has revealed its new long-haul, low-cost carrier (LCC) will be named “Scoot” and will operate four Boeing 777-200s to be purchased from the parent company (ATW Daily News, Oct. 12).

Scoot will start services in mid-2012 with fares up to 40% below legacy carriers. It will operate from Singapore Changi Airport (SIN) Terminal 2, not the low-cost terminal, and will offer two cabins. Seats, cabin features and offerings are still being evaluated.

Scoot CEO Campbell Wilson said the name was chosen because it is “short, sharp and snappy. It stands out. It’s geographically independent and can be a verb or a noun. Besides difference, it conveys spontaneity, movement, informality and a touch of quirkiness—all attributes we intend this company to be known for,” he said.

“These attributes will be personified in a unique spirit that encapsulates our values and style, and that should be apparent to guests whenever they interact with us. An airline with a different attitude. People with a different attitude. Scootitude,” Wilson said.