Lufthansa CCO Jens Bischof
Lufthansa presented its new premium-economy class at the ITB tourism fair in Berlin. The new seats are part of a €3 billion ($4.13 billion) service investment (excluding new aircraft orders). “The new premium-economy class seat offers 50% more space compared to economy class. It offers a seat pitch of 38 inches and includes a 12-inch monitor for inflight entertainment. We have invested €170 million in this new product and are expecting to generate €1 billion in ...
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