IdeaWorks

Extensive reports on ancillary revenue and customer loyalty programs
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ezRez Guide to Loyalty Marketing by IdeaWorks - 2010ezRez Guide to Loyalty Marketing by IdeaWorks - 2010

The ezRez Guide to Loyalty Marketing by IdeaWorks is the first publication dedicated to frequent flier programs. The handbook follows the success established by three editions of the Guide for Ancillary Revenue and a la Carte Pricing. The new 110-page Guide features research and analysis related to reward alternatives, program IPO spinoffs, and elite level strategies.

Customer Service: Contact Gabriel Balmes @ gabriel.balmes@penton.com

 

$99.00
Amadeus Guide to Ancillary Revenue by IdeaWorks - 2010Amadeus Guide to Ancillary Revenue by IdeaWorks - 2010

Findings show the airline industry's ancillary revenue tidal wave continued in 2009 with more carriers disclosing millions - and billions - in ancillary receipts in financial reports. The 43 percent increase over 2008 also reflects new a la carte fees and commission-based services.

$99.00
Amadeus Guide to Ancillary Revenue by IdeaWorks - 2009Amadeus Guide to Ancillary Revenue by IdeaWorks - 2009

In 2009, the travel industry sits at yet another critical crossroads. No longer are suppliers centered exclusively on core products while the online travel agencies use variety as differentiation. These lines are blurring, and many airlines have discovered that the addition of non-core products helps deliver value-add to consumers while unleashing multi-million dollar revenue opportunities.

Customer Service: Contact Gabriel Balmes @ gabriel.balmes@penton.com

 

$99.00
Amadeus Guide to Ancillary Revenue by IdeaWorks - 2008Amadeus Guide to Ancillary Revenue by IdeaWorks - 2008

Generating revenue beyond the sale of a ticket is hardly new for the world's airlines, but ancillary revenue as a distinct concept only recently surfaced in 2001. While this is a relatively young and fragile trend, the sizable revenue number suggests it is more than a marketing fad. Words of caution are offered throughout this guide. Ancillary revenue can offer attractive profits, but it can also create consumer controversy and conflict if implemented carelessly.

Customer Service: Contact Gabriel Balmes @ gabriel.balmes@penton.com

 

$99.00
Airline Ancillary Revenue and Loyalty Guide 2013Airline Ancillary Revenue and Loyalty Guide 2013

This 239-page document is packed with information to help your carrier plot a profitable course using ancillary revenue, a la carte pricing, and loyalty marketing.

Contents Include:
 

$449.00
Airline Ancillary Revenue and Loyalty Guide - May 2012Airline Ancillary Revenue and Loyalty Guide - May 2012

IdeaWorksCompany calls this report, "The single best resource in your quest for revenue success.: This 180-page document is packed with information to help your carrier plot a profitable course using ancillary revenue, a la carte pricing, and loyalty marketing. The report is comprised of three sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2011, 2) a "best of" collection of four research papers from IdeaWorksCompany, and 3) the complete Worldwide Report of Ancillary Revenue based upon 2010 airline financial disclosures.

$249.00
Airline Ancillary Revenue and Loyalty Guide - January 2013Airline Ancillary Revenue and Loyalty Guide - January 2013

This 195-page document is packed with information to help your carrier plot a profitable course using ancillary revenue, a la carte pricing, and loyalty marketing.

Contents Include:
 

$449.00
2011 Amadeus Yearbook of Ancillary Revenue2011 Amadeus Yearbook of Ancillary Revenue

The full 64-page report examines 47 airlines that disclose revenue from a la carte features, commission-based products, frequent flier activities, or the sale of advertising.

$99.00
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