Books

Commercial Aviation Books Available from ATW
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Introduction to Air Transport EconomicsIntroduction to Air Transport Economics

Introduction to Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their theoretical economic underpinnings.

$57.29
Looking Beyond the RunwayLooking Beyond the Runway
The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a 'new normal'. Who would have imagined a few years ago that: a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines because they perceive the product to be better, airlines would generate up to a third of their total income from non-ticket revenue, many low-cost airlines would add complexity to their original simple business models through the development of code-share agreements, the use of global distribution systems, and travel agents to distribute their seats, or Jetstar, a low-cost subsidiary of Qantas, would grow faster and be more profitable than its parent.
$67.29
Pan American World Airways-- Aviation History Through the Words of Its PeoplePan American World Airways-- Aviation History Through the Words of Its People

Pan American World Airways--Aviation History through the Words of its People is a tribute to the legacy of one of the world¿s great airlines and the men and women who for six decades were the soul of the Company. James Baldwin and Jeff Kriendler have created a compelling book, which through the words of its contributors captures much of the joy, adventure and spirit which was Pan Am.

$36.80
Passengers Who Make Your Flight HellPassengers Who Make Your Flight Hell

Perhaps it's the excitement of flying, maybe it's the overwhelming fear or just maybe it's the fact that you are cocooned in a metal tube with hundreds of other people - the fact is flying brings out the best and worst in us all.

Passengers Who Make Your Flight Hell will take you on a humorous journey, where you will have a look at the lighter side of flying: your fellow passengers' quirkiness and their tendency to behave badly.

$16.30
Plane LeadershipPlane Leadership

Plane Leadership tells the story of Eric Starks’ passion to creatively improve his business by focusing on his employees. This book is packed with lessons and ideas that you can quickly adopt in any business. Whether you are a seasoned leader looking for new ideas, or trying to become a leader at your company, Eric’s book will help you connect, mentor, and inspire your team. Pick it up now, and read it on your next flight

$22.35
Shaking the SkiesShaking the Skies
Shaking the Skies is one of those rare books that changes the way you think about an industry. The book explains the most critical decade in aviation post 9-11, taking the reader through the most dramatic moments from the man who handled $2.5 trillion, made aviation safer and greener, and introduced with e-ticketing a new way of flying.
$32.80
Strategies of low cost airlines in emerging countries: The cases of Brazil and IStrategies of low cost airlines in emerging countries: The cases of Brazil and India [Paperback]
Over the last years, low cost business models have been developed in many industries and were subject of research of numerous authors. Although having taken place in a wide variety of businesses, the low cost phenomenon has had a special significance in the airline industry. With their slim cost structure and simple offer, certain low cost carriers have succeeded to outperform traditional airlines and to become important players of this industry, mainly in developed markets such as US and Europe. Emerging economies, as main drivers of future economic growth, are attractive territories to be explored by low cost airlines.
$66.30
The Global Airline Industry (Aerospace Series (PEP)) (Hardcover)The Global Airline Industry (Aerospace Series (PEP)) (Hardcover)
In today's rapidly changing air transport environment, the aviation professionals require access to advanced and comprehensive knowledge, coupled with an in-depth understanding of the needs of the airline industry. Drawing on the editors' extensive experience with airline and air transport issues, The Global Airline Industry provides a definitive introduction to our air transportation system. Featuring contributors from 3 different continents, all affiliated to MIT's Global Airline Industry Program, this book's unique and holistic perspective is allied with detailed coverage of
$127.85
The Passenger has Gone Digital and MobileThe Passenger has Gone Digital and Mobile
Technology is changing expectations in the airline industry. Passengers want to be in control, and they expect airlines to become solution providers and aggregators of value, to provide them with personalized services. Airline employees expect to be given the tools to do their jobs and to meet passenger expectations. Airline executives expect to make returns that are reasonable and relatively stable through business cycles. All of these expectations can be met by airlines through the effective and efficient leveraging of information and technology, to shift from being operations- and product-centric to becoming customer-centric and dramatically improving the overall passenger travel experience throughout the travel cycle.
$72.29
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