Lufthansa Group is aiming to offer passengers service “personalized on a silver tray” by utilizing “predictive analytics” to determine what offerings individual customers want, a senior executive said. Speaking to reporters during a Feb. 2 briefing in New York, SVP sales-Lufthansa hub airlines and CCO-Frankfurt hub Heike Birlenbach explained that Lufthansa plans to “pinpoint the respective needs of an individual customer rather than offering them everything we ...

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