Most Recent Blog Posts

Jul 06, 2018

Brand voice

Amazon and Skyscanner are tipping voice interfaces like Alexa and Siri as the next technology trend, but what does that mean for airline brand....More
May 18, 2018

EasyJet: A new old strategy? ​

EasyJet’s new CEO, Johan Lundgren, is planning to develop the UK LCC’s presence in the holiday market – but how heavily is this strategy linked to....More
May 01, 2018

Stable foundations

What does an airline need to succeed? The answer is market stability, according to EgyptAir Airlines chairman Captain Sherif Ezzat Badrous....More
Mar 02, 2018

Fare expectations? ​

Social media backlash over a start-up regional airline’s “steep” €79 ($96) launch fares really shows how much customer price expectations have....More
Feb 09, 2018

Plastics push

Irish LCC Ryanair has pledged to go single-use plastic-free within five years in a move that will hopefully kick other airlines into action....More
Jan 12, 2018

All that glitters…

European airlines are turning in some glittering passenger growth stories, fuelling the misconception that aviation is a gold mine, when in reality....More
Dec 21, 2017

Five standout themes from 2017

As 2017 draws to a close, here are five themes that have stood out in European aviation during the last 12 months....More
Nov 10, 2017

Can the air transport industry be ‘Uber-ized’?

Uber has shaken up the taxi market. Could the same happen to air transport? The simple answer is yes. The question is when the next big change will....More
Oct 06, 2017

Democratic route development

German LCC Eurowings has asked passengers to vote on potential new destinations, ticking boxes for passenger engagement, marketing and route....More
Sep 15, 2017

Data is the new oil

At the recent Aviation Festival in London, an observation from one of the moderators really struck me: “Data is the new oil.”....More
Sep 01, 2017

Turning a problem into revenue

Convincing passengers to give up their hand luggage is one of the toughest jobs in airline ground operations, so UK LCC easyJet’s plan to turn this....More
Aug 25, 2017

Is there a future for ‘middle-seat' airlines? ​

As the carve-up of German carrier airberlin begins, it begs the question of whether there is an independent future for second-tier airlines that are....More
Aug 15, 2017

Is Europe in the next phase of consolidation?

Do the airberlin and Alitalia insolvency filings signal the next wave of European industry consolidation?....More
Jul 21, 2017

Joon know your target audience? ​

Air France has finally given birth to new lower-cost airline Joon, but is the baby too genetically similar to its elderly parent to appeal to....More
Jul 07, 2017

​Make it easy; make it different

More and more passengers are looking for ‘business as unusual’ from companies. They want their experience to be easy, different, human…and cheap....More
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