Michele McDonald

Michele
McDonald

Michele McDonald is editor and publisher of Travel Technology Update, an industry newsletter read by executives of online travel companies, industry suppliers, global distribution systems, investment analysts and technology companies involved in electronic travel distribution. She is a contributing writer for Air Transport World and writes frequently on distribution and technology issues. She has covered the travel industry for more than 25 years, with emphasis on the airline industry, technology and distribution. Previously, she was editor of Travel Distribution Report and managing editor of Travel Weekly.

Articles
Resolution Rumpus  1
On its face, IATA Resolution 787 presents a simple idea: Since airlines want to get into merchandising and differentiation of their products, it would be best to create technical standards so they don’t all go off in different directions.
Amadeus, Sabre continue to rule the PSS market 

News from Travel Technology Update: Amadeus and Sabre continue to dominate the passenger services system market in 2012, with both companies scoring significant wins, according to “The Market for Airline Passenger Services Systems-2013,” a report published by Travel Technology Research Ltd.

It was a busy year for the market, both in terms of new signed contracts and migrations completed.

OpenTravel 2.0 aims for lighter, nimbler schema 
News from Travel Technology Update: In the airline world, the passenger was for decades reduced to a first and last name.
Inside Travel Technology Update - April 24, 2013 
  • USA Today Travel Media acquires Tripology
  • Travelport completes refinancing plan
  • Amadeus opens Dallas office to serve airline IT customers
  • Aer Lingus slated to select new PSS
  • Accenture, SNCF develop systems for Italian rail operator
  • SITA report finds improvements in baggage handling
  • World news briefing
Travelport unveils merchandising platform 
News from Travel Technology Update: Travelport’s Airline Merchandising Platform, unveiled at the CAPA Airlines in Transition conference near Dublin, was designed to “meet airlines wherever they are” in the merchandising universe, according to Derek Sharp, managing director of global distribution and sales.
Amadeus enters the loyalty business with acquisition of Hitit division 
News from Travel Technology Update: Amadeus entered the airline passenger loyalty arena with the acquisition of Hitit Loyalty, a division of Istanbul, Turkey-based Hitit Computer Services.
United is rolling out its direct-connect API 
News from Travel Technology Update: United Airlines is rolling out an application programming interface developed by Farelogix.
Distribution Tail Wind 
Last fall, IATA marched into the fray with a new distribution initiative that promises to “enable airlines to fill the capability gap between their direct and indirect channels.” While some have hailed the New Distribution Capability (NDC) as the vehicle that will help move the industry into the future, others see it as the catalyst for yet another political brawl.
IATA takes on NDC critics as it seeks DOT approval
News from Travel Technology Update: IATA filed an application with the US Transportation Dept. for approval of Resolution 787, the agreement that establishes the framework for its New Distribution Capability (NDC).
A Touch of Humanity 
For three decades, loyalty programs have been the core of airline customer relationship management (CRM). While they remain a key element, airlines and technology providers are looking beyond frequent flier programs to reach customers in new ways. The mobile channel is enabling airlines to manage customer relationships in real time. Social media are providing airlines with new data about their customers. Other new technologies are breaking down traditional airline “silos” and allowing the integration of systems to make CRM work.
Migration Control 
Migrations from one passenger services system to another are often described by survivors in surgical terms: the airline equivalent of open-heart surgery, a heart-lung transplant and other occasions involving lots of blood.

ATWOnline Marketplace - Buy a Link Now
ATW On-Location

View ATW On-Location from the Paris Air Show and other events