Martin Fendt

Martin
Fendt
Articles
Global Sourcing

Faced with demand for global flexibility, carriers are looking constantly for adaptable and cost-effective ways to ensure that passengers experience the same recognized airline brand and associated level of quality service they expect no matter where in the world they embark or disembark. Behind the scenes, carriers are equally keen to ensure that aircraft are maintained at the same level of operational readiness as they would be back at the home base.

Raising the Power Bar 

WHEN AIRBUS ANNOUNCED THE A350 XWB featuring a completely new wing and wider fuselage made with carbon fiber, engineers at Airbus, Thales and Honeywell no doubt were eager to turn their talents to the cockpit and avionics and improve upon the A330 and A380 configurations proposed for earlier A350 studies. Judging from the resultant transformation, they must have taken a good, hard look at the 787's futuristic cockpit and integrated avionics and avidly set themselves the goal of not only meeting but exceeding this state of the art.

Airbus predicts doubling of world airliner fleet by 2026 

Airbus COO-Customers John Leahy predicted yesterday that the world's airlines will require 24,300 new aircraft worth $2.6 trillion between now and 2026 in order to support retirements and annual passenger traffic growth of 4.9% per year. Approximately 900 of the new aircraft will be freighters, valued at $200 billion.

Blogs & Commentary
May 29, 2017
blog

The bigger questions of British Airway’s IT meltdown

As with all disasters, natural or man-made, there comes a time for mopping up, analysis and self- examination. What was learned? How can this be avoided again? That’s where British Airways sits now, as schedules return to normal after the IT meltdown that essentially shut down its London Heathrow and Gatwick operations over the weekend....More
May 25, 2017
blog

Just get it right ​

Every day there is a new headline about an airline getting it wrong, but a recent study revealed that North American passengers are apparently happier than ever....More
May 10, 2017
blog

The face of an airline

It is almost impossible to imagine Etihad Airways without James Hogan, but come July that will be a reality. How do airline brands move on when their face changes?...More
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