Finavia, the state-owned operator of 25 of Finland's 27 commercial airports, has rebranded Helsinki-Vantaa as Helsinki Airport in a €30,000 ($43,200) marketing initiative in partnership with advertising agency TBWA/PHS. The rebranding is intended to reinforce the message that HEL is a modern hub ideal for connections to Asia from both Europe and the North American East Coast owing to its position directly over the shortest great-circle routes connecting the continents.
The first leg started and finished well. Bag drop-off at Washington Dulles was a breeze – I had checked in online, walked right up to the counter and the bag was tagged and placed on the belt in two minutes....More
Travel technology provider SITA is exploring the use of blockchain technology as a platform for generating secure single travel “tokens” that could potentially streamline a passenger’s progress through all airport processes involving the scanning of personal documentation....More