Chris Kjelgaar

Chris
Kjelgaar
Articles
Finavia rebrands Helsinki-Vantaa as new terminal extension opens 

Finavia, the state-owned operator of 25 of Finland's 27 commercial airports, has rebranded Helsinki-Vantaa as Helsinki Airport in a €30,000 ($43,200) marketing initiative in partnership with advertising agency TBWA/PHS. The rebranding is intended to reinforce the message that HEL is a modern hub ideal for connections to Asia from both Europe and the North American East Coast owing to its position directly over the shortest great-circle routes connecting the continents.

Blogs & Commentary
Oct 18, 2017
blog

Planes, Politics & Protectionism

It’s ironic that the US is seeing a surge in activity that smacks of protectionism under a Republican president; one who campaigned on his credentials as a businessman....More
Oct 17, 2017
blog

Airbus-Bombardier CSeries shocker: First thoughts

There will be much more to say about the blockbuster Airbus-Bombardier CSeries deal, in which Airbus will become the majority stakeholder in the CSeries program, in the days and weeks ahead. Here are a few initial thoughts…...More
Oct 13, 2017
blog

Basic economy is a success if it does NOT sell

The success of basic economy 'isn’t how many people buy it, but how many people don’t buy it.'...More
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