Finavia, the state-owned operator of 25 of Finland's 27 commercial airports, has rebranded Helsinki-Vantaa as Helsinki Airport in a €30,000 ($43,200) marketing initiative in partnership with advertising agency TBWA/PHS. The rebranding is intended to reinforce the message that HEL is a modern hub ideal for connections to Asia from both Europe and the North American East Coast owing to its position directly over the shortest great-circle routes connecting the continents.
The lack of air connectivity among the islands of the Caribbean remains one of the tallest barriers to unlocking the full potential of the region’s tourism market, the head of the Latin American and Caribbean Air Transport Association (ALTA) told ATW’s sister publication Aviation Daily....More
Passenger traffic in Latin America is expected to grow between 5%-10% per year over the next 10 years, but this growth could be hampered by lack of government investment in infrastructure, air traffic control systems and airports, industry leaders said at the ALTA Pan American Aviation Safety Summit....More
IATA’s incoming chief pledged to continue driving forward key global airline initiatives and to be a “tireless advocate” for the industry in remarks after he was officially confirmed as the association’s next director general and CEO....More