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Wooing Europe's New Breed

Even before Ryanair Director-New Route Development Bernard Berger could begin his presentation on what an airport has to do in order to attract a low-cost carrier, a delegate from a smaller French regional airport
participating in the French Connect seminar in Sheffield earlier this year whispered, "We know which strategy we have to implement to attract them: Give it all for free."

Not without some irony, she continued, "I have been too kind here; they expect us to pay them for the honor of operating from our airports."

Even before Ryanair Director-New Route Development Bernard Berger could begin his presentation on what an airport has to do in order to attract a low-cost carrier, a delegate from a smaller French regional airport participating in the French Connect seminar in Sheffield earlier this year whispered, "We know which strategy we have to implement to attract them: Give it all for free." Not without some irony, she continued, "I have been too kind here; they expect us to pay them for the honor ...

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