IT SEEMS IRONIC WHEN ALAN JOYCE, THE DRIVING FORCE behind the rapid rise of Qantas's low-cost subsidiary Jetstar, in his new role as CEO of Qantas Group states emphatically that "premium carriers are not dead." Joyce, 42, is not a born-again legacy airline enthusiast; he is a realist with a keen sense of what works and, more importantly, what does not. At the July 2008 press conference announcing his appointment, he joked to the media that "hopefully the only difference ...

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