JetBlue Airways launched new service from Newark to Ft. Lauderdale and Orlando yesterday, offering five daily roundtrips in each market in a direct challenge to Continental Airlines, which maintains its most important hub at the New York-area airport. The low-fare carrier will continue its growth at Newark on Oct. 19 when it begins double-daily nonstop service to Ft. Myers, Tampa and West Palm Beach with single daily roundtrips. JetBlue adds San Juan Nov. 17 with daily service.

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