Count us among those who applauded when Northwest Airlines began offering passengers the opportunity to reserve a select number of aisle or exit row seats in the economy cabin for an additional fee of $15. Whether or not the program is successful over the long termand early returns are encouragingNorthwest has taken an important step down the road toward product differentiation. All coach seats are not the same, so why behave as if they are? Moreover, it has put the consumer in charge of the ...

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