Calgary-based low-cost carrier WestJet has announced the name and logo for its ultra-LCC subsidiary in Canada will be Swoop. The new ULCC will begin selling flights in early 2018. “The name Swoop denotes exactly what we plan to do,” WestJet EVP-strategy Bob Cummings said. “It's a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to ...

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