If it’s possible for an airline to have a split personality, then British Airways (BA) could be a prime candidate for the psychiatrist’s couch. On one hand, the UK flag carrier began 2017 by halting free food and drink on its short-haul economy flights and announcing it was embarking on “densification” of many of its cabins, a move that would, in some cases, take seat pitch to 29 inches—an inch less than LCC Ryanair. On the other hand, in April it announced a ...

Subscribe to Access this Entire Article

"BA targets premium passengers with new customer services" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? here.