United/Continental unveil merged branding

I see the point but here Continental's brand/identity shows up more as from a distance the tail is visible and not the wording on the fuseage.

I don't think we EVER has the logo right from the early 90's when Wolfe came on Board. Especially that putrid Grey with that small logo on the Tail. I think the Globe looks as good as anything we've had in Years. And if it make the CAL guys Happy?? It's Priceless!

Well not very imaginative, CO aircraft with UNITED name. Is that an indication of who the survivor is? There are enough issues in any merger, you would think that they would go with a fresh start on the livery that did not favor either one.

I feel this is a perfect livery for both airlines. Both parties have a large amount of history and this still preserves the legacy and image of both in their own way. Why change something for a "new direction" for the sake of creating eye candy? Most mergers usually take the livery of the dominating airline (American/TWA, USAir/America West, Delta.NWA...etc) yet they come up with this combination honoring both airlines and yet people want something new. For what? To take pictures of or just make one for the sake of change? It's a great mix and I applaud what they are doing.

I feel they should pick a complete new livery and maybe even conisder a modification or change in the name

The new revised post-merger livery looks better but not by much. Hopefully, when Continental Airlines and United Airlines eventually get the merger intregration process completely squared away, the new United Airlines will adopt a new far more radical livery to reflect the future. Check out this pic at www.aviation-designs.net/?id=12870.

Quick to achieve, lacking flair and originality. Hope they did not pay some design agency more than about 50 cents to come up with that.

THAT is a great livery. Definitely fits all the forward thinking/future looking ideals of an airline LOOKING to go forward. Much better than anything on the airline market these days!!!
http://www.cardatabase.net/modifiedairlinerphotos/search/photo_search.ph...

I think is brilliant! The CO logo and word UNITED and represents the "union" of both.

It's not bad design but I expected a brand new livery..it's bored. Even US resigned their livery when they merged with HP. DL also changed livery when they merged NW...
DISAPPOINTED!!

It would Sound great United Continental on Fuselage with more American colors looks..!

This will not be the first time CO has gone down this road:

http://www.airliners.net/photo/Continental-Airlines/Boeing-737-291-Adv/1...

I agree with a few from above, the compromised logo just seems to boring, if your mergering an airline, make a new exciting logo as from avation-desgin.net

As a retired airline employee from another airline, I congratulate both CO and UA for merging. As an analyst, this would be profitable, merging operations always cut expenses, offering older employees early retirement with benefits will cut operating expenses tremendously. The older the airline gets the more expensive to operate due to higher salaries of senior employees. TWA did not do anything about it so they folded. WN did it so they are still profitable. I like both UA and CO, good relationship with them.

While I can appreciate all the different viewpoint, I have to agree with the present livery, I like the "new" look. During my 39-year carreer as a Service Director in Canada, I went through five mergers! While a different look might have been better, at this point in time, it shows the employees of both CO & UA they are both equal in value and only such attitude can help this merger go through successfully. Too many times, I have seen "we" against "you" which created a bitter work environment, do the detriment of the customers. Maybe a new look can be introduced in a few years, after the merged companies have developped their own "personality".

As for the comment about retiring older f/a', that is sexist and age discrimination. F/a's usually reach top salary after 7-10 years, after which time the salary never increases; if one were to agree with that view, then all f/a's should retire after 7-10 years! Can you imagine the training costs and all the lost experience?

re:Yeah, but livery is only..."

No offense intended, but I have been there many times, and your views reflect exactly what I, as well as all concerned, went through. One's loss of identity is never easy, but over time, things will settle down; the unions will work out the seniority issue, the most contentious of all. I went through it; one was "date of hiring" for everyone (and very quickly did we learn to all work together) and the other on a "date of hiring" basis for a certain (senior) group) and prorated for the other. For this group the bitterness will last forever.

I can only wish all the best to all concerned, and part with this word of advice: "Learn to know each other, and learn from each other".

After all, we are professionals in our chosen career.

Delta won't admit it...but this is exactly what they did when NW took over Delta (NW management). Kept the Delta name, created a RED compass/Widget (pointing NW).

It would have served them better to have kept that fantastic looking Pearl color of NW.

This new look will serve the new United well.

Well, everyone is entitled to an opinion, so here is mine. This sucks! I love the new UAL colors. As a former employee for over 34 years, I saw a few liverys come and go. The horrible orange,red,blue. The equally bad "Wolf" grey/blue. They finally have a great new scheme and they are ditching it for the ugly Continental colors. Boo! Keep the globe tail and the main UAL color scheme. Much better!

A few out there have already noted this but this scheme was chosen because it was the least expensive of all the possibilities set before management.

Disgusting frankenbranding. The largest US airline should keep a red/white/blue motif and that iconic tulip.

Come protest with us on Facebook at:

http://www.facebook.com/home.php#!/group.php?gid=120325557986983&ref=ts

Timothy

Forget the new livery!

Imagine EWR and ORD as major hubs for the new United!
UGGGGGGH!!

CO with 335 aircraft & UA with 360, it's likely a simple matter of a "quick fix" for now & a more permanent livery after the dust settles, which in this case will likely be several years. As a frequent CO passenger, I just hope the CO attitude, courtesy and smiles prevail.

The logo and color scheme are no big deal. United changes its colors every decade or so. I'm sure that the new management decided that this was the most economical and "equitable" color scheme for now which best preserves brand recognition of both carriers among the public.

A train wreck is still a train wreck, no matter how you package it! This is a disasterous deal for consumers, employees and the cities served by these two airlines.

I was opposed to the idea of cabatoge (allowing foriegn airlines to operate domestically within the USA), but after this, I look forward to likes of CX, BA and LH operating a domestic network. The only other mergers that should be allowed from here on, are ones that make sense in the respect of growing the route network with little-to-no overlap, matching service formats, employee equality, and consumer benefit.

So now, the next logical step in US airline industry is a merger between Southwest and AirTran, and between JetBlue and Spirit.

The new livery looks fine. A lot of us remember Continental's slogan " The Proud bird with the golden tail". THe best part of this merger is that UAL will FINALLY be getting some new aircraft ahd hopefully retire the A320 Family of aircraft.