Air Canada livery from 2004-early 2017.
Air Canada on Feb. 9, 2017 unveiled a new livery for its entire fleet of 300 mainline and regional aircraft, which are being repainted in a “bold black and white design that highlights its iconic red maple leaf encircled ensign, or ‘rondelle,’ that returns to the tail of the flag carrier’s fleet after an absence of 24 years.”
Kuwait Airways Airbus A310-300
Kuwait Airways unveiled a new livery on a Boeing 777-300ER in October 2016.
Qantas Airways has unveiled its first livery refresh in nine years Oct. 27, 2016, and has also revealed the configuration for its Boeing 787-9s, which will begin arriving in 2017.
Old livery on a Qantas Boeing 737-800.
New livery on Qantas Airbus A330-300 in October 2016.
Russia's Belavia Belarusian Airlines 737-300 in old livery.
Russia’s Belavia Belarusian Airlines took delivery Aug. 15, 2016 of the first of three new Boeing 737-800s out of an order placed in 2014. The new 189-seat 737-800, which bears the Minsk-based carrier’s new livery, is configured in a one-class economy layout.
Old livery of Chile-based LAN Airlines A319.
Old livery of Brazil's TAM Airlines A319.
LATAM Airlines Group unveiled a new unified livery on April 28, 2016. The rebranding is the culmination of the 2012 merger of Santiago, Chile-based LAN and Brazil’s TAM Airlines under LATAM.
Old Rossiya Airlines' livery on an A320.
Aeroflot Group’s consolidated regional subsidiary Rossiya Airlines has taken delivery of its first Boeing 747 in a new livery. The aircraft was previously operated by Transaero.
Old livery-CityJet Fokker 50
New livery unveiled in September 2015. CityJet Avro RJ85
New livery-CityJet Avro RJ85 unveiled Sept. 4, 2015.
Dragonair A330-300 in old livery
Hong Kong-based Dragonair was renamed in January 2016 to Cathay Dragon in an effort to align itself more closely with parent Cathay Pacific. Its aircraft will be repainted with a livery design similar to Cathay Pacific’s. However, the two airlines will continue to be operated separately under their own licenses.
Old Dragonair tail with new Cathay Dragon tail
Boeing 737-800 in old livery.
Alaska Airlines on Jan. 25, 2016, unveiled its first major brand change in 25 years on a newly painted Boeing 737-800. The Seattle-based carrier said the refreshed brand will be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet.
EasyJet A319 in old livery
EasyJet A320 in new livery November 2015
Old livery of EVA Air on an A321.
EVA Air unveiled a new livery as it took delivery of its 22nd Boeing 777-300ER on Nov. 11, 2015.
Old livery of Vietnam Airlines A330-200.
Vietnam Airlines rolled out a new corporate identity to coincide with the launch of a major fleet upgrade in July 2015. The Vietnam flag carrier introduced the new livery during the 2015 rollout of its first Airbus A350-900 and Boeing 787-9 aircraft.
The airline’s new look was unveiled at a ceremony at Hanoi’s Noi Bai International Airport, and marks what the management calls “a major leap forward in [our] plans to establish [ourselves] as one of Asia’s premier airlines by 2020.”
Pictured: Vietnam Airlines A350-900
Alitalia A330-200 in old livery
In June 2015, Alitalia introduced a new brand, aircraft livery and visual identity on an Airbus A330-200 as the Italian flag carrier revitalizes its business. It also announced product upgrades across all classes of service on its international widebody fleet.
Wizz Air old livery on A320.
Newly listed Wizz Air celebrated its 11th anniversary in May 2015, which it used to unveil its new aircraft livery and branding. Its new Airbus A320 and A321 deliveries throughout 2015 will be in the new livery. Other initiatives in 201 include new uniforms with refreshed brand colors and new A321 interiors from November.
Southwest Airlines old livery on a Boeing 737-500
Southwest Airlines in September 2014 unveiled a new logo and brand overhaul—named Heart—which it said puts the airline’s heart on display after a year of change for the Dallas-based carrier.
Etihad Airways' old livery on a Boeing 777-300ER
Etihad Airways unveils new livery on a Boeing 787-9 in September 2014.
Spirit Airlines old livery on an Airbus A319
Spirit Airlines A320 in new livery, unveiled in October 2014.
In January 2013, American Airlines unveiled an updated look, with new logo and livery, for the first time in more than 40 years.
Old livery of UK regional carrier Flybe on a Bombardier Dash 8 400.
UK regional carrier Flybe unveiled a new purple livery on a Bombardier Q400 in June 2014, which will be gradually rolled out across its fleet over the next three years.
Click here to read event news from ATW On-Location
ATW Magazine Products
ATW World Airline Report