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A Whole Different Animal

BADGERS AND RAZORBACK HOGS didn't make the cut. Grizwald the bear, a clever fox, a wisecracking jackrabbit and a quartet of penguins are in, along with a snowy white owl named Doc who is acceptable everywhere but in Mexico where he raises superstitions. These decisions are all part of the business strategy of Frontier Airlines, which markets itself as "A Whole Different Animal" and reflects that sentiment by having every aircraft tail painted with a creature indigenous to the regions served.

BADGERS AND RAZORBACK HOGS didn't make the cut. Grizwald the bear, a clever fox, a wisecracking jackrabbit and a quartet of penguins are in, along with a snowy white owl named Doc who is acceptable everywhere but in Mexico where he raises superstitions. These decisions are all part of the business strategy of Frontier Airlines, which markets itself as "A Whole Different Animal" and reflects that sentiment by having every aircraft tail painted with a creature indigenous to the regions ...

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