HAVING CUT most costs as deeply as they can, airlines are looking to regain profitability on the other end, by boosting revenues. United Airlines, for example, has estimated that baggage fees and other add-on charges for meals and seat selection will generate $700 million in additional revenue in 2009. There are a host of formulas in the marketplace--ancillary revenues, merchandising, bundling and unbundling of fares--but successfully incorporating them into a carrier's business model ...

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