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Proud to be Orange

PERHAPS EASYJET GOT TIRED OF ITS moniker: Europe's second-largest low-cost carrier. Or perhaps CEO Andrew Harrison decided he had better move before someone else did. In either case, the LCC's purchase of GB Airways in late October for £103.5 million ($212.1 million) in cash has altered the competitive landscape by making easyJet the leading short-haul carrier at London Gatwick while further cementing the lead over Ryanair in terms of revenues that it gained when it acquired Go Fly, British Airways' low-fare airline subsidiary, in May 2002.

PERHAPS EASYJET GOT TIRED OF ITS moniker: Europe's second-largest low-cost carrier. Or perhaps CEO Andrew Harrison decided he had better move before someone else did. In either case, the LCC's purchase of GB Airways in late October for £103.5 million ($212.1 million) in cash has altered the competitive landscape by making easyJet the leading short-haul carrier at London Gatwick while further cementing the lead over Ryanair in terms of revenues that it gained when it acquired Go Fly, British ...

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