Alaska Airlines yesterday placed an order with Boeing for 35 737-800s, with an option to acquire an additional 15 and purchase rights for a further 50. According to the carrier, the value of the order at list prices is roughly $2.3 billion. "While we still have work to do on our operational performance, we are beginning to have visibility into a cost structure that will allow us to be profitable in this changed environment," Alaska CEO Bill Ayer said. "This order positions us for growth ...

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