THE FIRST THING YOU NOTICE when you board a Virgin America A320 is the subdued mood lighting. There are 12 different shades that can be changed according to, well, the mood. There are plush leather seats in the two-class cabin and, following in the tradition of an earlier trendsetting transcontinental startup, free live television at every seat. VX also offers more than a dozen pay-per-view movies and streaming audio and claims to have more than 3,000 MP3s onboard, plus AC power for laptops. ...

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